IMG GmbH
Frau Melissa Göggelmann
Odeonsplatz 12
80539 München
Bayern, Deutschland

+49 089206027502

Beschreibung von IMG GmbH in München

Job Title: Marketing Manager

Department: Events

Main Purpose of Job: Lead and manage the marketing functions for culinary festival “Taste of München”

Reports To: Event Director

 

Salary: tbc

Hours of Work: 9:00 – 18:00 Uhr

Contract Type / Length: Permanent or fixed term

Location: Munich

 

Key Responsibilities and Accountabilities

MARKETING

     

  • Develop and execute the marketing campaigns for culinary festival Taste of München to maximize event awareness and ticket sales
  • Oversee events’ brand look & feel and creative development including all artwork production and resizing
  • Brief media agency on advertising campaign objectives and budgets, monitor the results of the media plan and work with the agency to adjust as necessary
  • Manage marketing budgets for each event working to find efficiencies, savings and greater ROI wherever possible
  •  

     

  • Manage the ticketing set-up with all ticket agencies for Taste of München Management of third parties, agencies and external stakeholders related to the individual events including:
  •  

                Creative agency, PR agencies, Web developers, Media partners

     

  • Conduct post-event surveys and arrange any other relevant research required; evaluate all activity post-event to assess effectiveness and recommend appropriate changes
  • Work closely with account management team and sales team to fulfill marketing requirements for sponsors and partners
  • Organize the onsite box office and ticketing teams to ensure efficient running of ticket sales, collections and guestlists
  • Work closely with the Content Marketing Executives to ensure marketing campaign messages and key timings are aligned with the digital and social strategy
  •  

 

Unusual Challenges or Circumstances   e.g. shift(s)/ unsocial hours/ travel etc

     

  • Extended office hours in busy commercial periods
  • Relocation on site with the team at each event
  • Event hours are long and hard but rewarding and done as part of the team
  •  

 

Person Specification

Knowledge and Experience

Mandatory 

     

  • Minimum 3 years’ experience of working in an events/ client-facing marketing environment
  • Ideally culinary background or affinity
  • Ability to build and maintain effective relationships with a range of key internal and external stakeholders
  • Understanding and enthusiasm for marketing in practice
  • Ability to work calmly under pressure and meet deadlines a must
  •  

Desirable

     

  • Good commercial awareness and business sense
  • Relevant event experience, both at the planning stages and on site
  • Experience in marketing and communications with sound Germany media awareness
  • Good network within the local & national media landscape with profound contacts in the culinary media industry
  •  

Skills and Abilities

Mandatory 

     

  • IT skills (Microsoft packages)
  •  

Desirable

     

  • Photoshop, Dreamweaver or Illustrator competency
  • Awareness of budgets and financial process
  • Proficient in social media activation and measurement metrics
  •  

Qualifications and Training

Mandatory 

     

  • Educated to degree level or equivalent
  •  

Aptitudes

Mandatory 

     

  • Excellent inter-personal skills, with an outgoing and engaging disposition, and an open, consultative approach to working with colleagues, stakeholders and partners
  • Excellent relationship management and presentation skills
  • Strong time management, organizational and project management skills
  • Excellent written communication with a keen eye for detail
  • Fast thinker / problem solver
  • Can use initiative and work well independently as well as team player
  •  

 

Contact: info.germany@img.com

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    Job Title: Marketing Manager

    Department: Events

    Main Purpose of Job: Lead and manage the marketing functions for culinary festival “Taste of München”

    Reports To: Event Director

     

    Salary: tbc

    Hours of Work: 9:00 – 18:00 Uhr

    Contract Type / Length:...